Publicado no PMI em mar/2013.
Strategy execution has always been the essential complement of strategy formulation. In an
intensely competitive business environment and with the increasing speed of technology-enabled
change, the importance of strategy implementation has increased exponentially. Roland Pan, director of strategy for Skype, a voiceover- Internet telephony service provider, wonders whether “it is possible to have superior insights in a world where information is so open or to presage the process when the world is moving so fast.” Companies will not necessarily differentiate themselves by their ability to see how markets are moving; they will set themselves apart by carrying out the necessary strategic response as quickly as possible.
This Economist Intelligence Unit study, sponsored by the Project Management Institute (PMI), examines strategy execution with particular emphasis on the role of those with ultimate responsibility for the company—the C-suite.
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