Publicado na Havard Business Review em out/2013.
Some call him the greatest coach in history.
by Anita Elberse with Sir Alex Ferguson
Before retiring in May 2013, Sir Alex Ferguson spent 26 seasons as the manager of Manchester United, the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the club won 13 English league titles along with 25 other domestic and international trophies—giving him an overall haul nearly double that of the next-most-successful English club manager. And Ferguson was far more than a coach. He played a central role in the United organization, managing not just the first team but the entire club. “Steve Jobs was Apple; Sir Alex Ferguson is Manchester United,” says the club’s former chief executive David Gill.
Continue lendo em http://www.exed.hbs.edu/assets/Documents/hbr-ferguson-formula.pdf