Publicado na HBR, em 24/10/2016
When it comes to organizational change, failure continues to be more common than success. In a survey of nearly 3,000 executives about the success of their enterprise transformation efforts, McKinsey discovered the failure rate to be higher than 60%, while Harvard Business Review conducted a study that suggested more than 70% of transformation efforts fail.
The pattern is clear, and diligent leaders often devote countless resources to planning out the perfect change management initiative. To raise the odds ...
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