Publicado no NY Times, em 25/03/2015.
First it was Budweiser beer. Then came Burger King Whoppers. Next up was Heinz ketchup.
Now 3G Capital, a Brazilian private investment group that already owns a suite of America’s most prominent food and beverage brands, has struck a deal to take control of Kraft Foods, the maker of macaroni and cheese, Oscar Mayer meats, Planters nuts and Jell-O.
Working with the billionaire investor Warren E. Buffett’s Berkshire Hathaway, 3G said on Wednesday that it would merge Kraft with Heinz, the condiment and canned foods giant it acquired with Mr. Buffett in 2013.
Once combined, the Kraft Heinz Company will be one of the largest food and beverage conglomerates in the world, with nearly $28 billion in annual sales, and is expected to have a market value of more than $80 billion.