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Turning One Thousand Customers into One Million

Turning One Thousand Customers into One Million

Publicado na HBS em 16/11/2016.

In the second part of a series on growing startups, Thales S. Teixeira explains how Uber, Etsy, and Airbnb climbed from one thousand customers to one million.

Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working Knowledge article, How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown.

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