Publicado na HBS, em 09/11/2016
Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors, says John A. Quelch.
Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump’s brand marketing playbook:
Continue lendo em http://hbswk.hbs.edu/item/donald-trump-s-winning-marketing-manual?cid=spmailing-13752826-WK Newsletter 11-9-2016 (1)-November 09, 2016