Harvard Business Review

Publicado na HBS em 14/03/2018.

Attention business travelers: Reducing on-the-road stress might be as simple as tucking a loved one’s t-shirt into your suitcase, according to new research by Marlise Hofer, Hanne K. Collins, Ashley V. Whillans, and Frances S. Chen.

Are you anxious about an upcoming job interview, public speaking engagement, or any other high-pressure workplace situation? Here’s a weird but now scientifically-proven tip: Try taking a whiff of your sweetheart’s sweaty t-shirt.

A recent experimental study finds that the ...

Publicado na HBS em 16/11/2016.

In the second part of a series on growing startups, Thales S. Teixeira explains how Uber, Etsy, and Airbnb climbed from one thousand customers to one million.

Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working Knowledge article, How Uber, Airbnb, and Etsy ...

Publicado na HBS em 14/11/2016

Donald Trump’s election should not serve as a model of marketing success, argues John A. Deighton, by John A. Deighton.

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession.

Continue lendo em http://hbswk.hbs.edu/item/5-lessons-i-hope-marketers-don-t-learn-from-donald-trump?cid=spmailing-13791177-WK%20Newsletter%2011-16-2016%20(1)-November%2016,%202016