Harvard Business Review

Publicado na HBR Brasil, em 09/2016

O ambiente de negócios brasileiro é marcado por um alto grau de heterogeneidade do ponto de vista da gestão organizacional. Essa característica faz com que uma área como a de Recursos Humanos seja celebrada como essencialmente estratégica por parte das companhias e vista como mera centralizadora de “custos” por outra.

É claro que visões tão díspares são fruto de inúmeros fatores, sendo a cultura corporativa talvez o principal deles. Em uma empresa em que ...

Big data is being hailed as the future of business, and many companies are scrambling to add analytics to their toolkit. But is that enough? According to this recent Harvard Business Review article, there’s another key step to consider. Today’s organizations must manage all of their strategic knowledge assets. Read on to find out why it’s so important.

Continue lendo em http://www.exed.hbs.edu/assets/Documents/hbr-managing-your-mission.pdf

Publicado na HBR, em 08/04/2015.

It only took me about three seconds to decide what to wear on the first day in my new gig as strategy director at Genuine Interactive, a digital marketing agency (jeans and a wrinkled linen shirt, duh). Deciding what books to take was a bit trickier.

In the end, I decided to bring only one: The Power of Nice: How to Conquer the Business World with Kindness by Linda Kaplan Thaler and Robin Koval. Sure, ...