Publicado na HBS, em 09/11/2016
Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors, says John A. Quelch.
Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump’s brand marketing playbook:
Continue lendo em http://hbswk.hbs.edu/item/donald-trump-s-winning-marketing-manual?cid=spmailing-13752826-WK Newsletter 11-9-2016 (1)-November 09, 2016
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Publicado na HBS, em 02/11/2016
Cash flow is a major concern for small businesses, which, on average, hold only 27 days’ reserve. Karen Mills looks at how “fintech” and government policies can pull companies off the cash flow edge.
Ask any small business owner and they will tell you that cash flow is on their mind pretty much all the time. This isn’t surprising, given that they are continuously managing dollars coming in from customers and going out to pay ...
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Publicado na HBR, em 24/10/2016
When it comes to organizational change, failure continues to be more common than success. In a survey of nearly 3,000 executives about the success of their enterprise transformation efforts, McKinsey discovered the failure rate to be higher than 60%, while Harvard Business Review conducted a study that suggested more than 70% of transformation efforts fail.
The pattern is clear, and diligent leaders often devote countless resources to planning out the perfect change management initiative. To ...
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